Latinnews.com ($) reports that the deal among leftwing parties to support a single mayoral candidate for Sao Paolo, Marta Suplicy, was in part to give her more of the state subsidized airtime:
The electoral accord will give Suplicy almost seven minutes of free air time on television for electoral broadcasts, second only to the incumbent mayor Gilberto Kassab, of the opposition Democratas. This should help her to consolidate her current poll lead in São Paulo.